Growth Strategies. Branding. Content. Results.
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Minds.
Bottom Lines.
Moving Hearts.
ERICA FAYRE:
FRACTIONAL CMO & BRAND STORYTELLER
Is your business extraordinary, but the story it's currently telling the world just, well… isn’t?
Yet. Your story isn’t extraordinary… yet.
That’s where I come in. With equal parts strategy and creativity, I find your business' extraordinary story and help you tell it well. With focus. With consistency. At all touchpoints. So you connect in ways your competitors don't. So you stand out for what you do and why you do it.
I am a strategic storyteller.
I work to unlock your business' potential, diving deep into its DNA to find that unique "story" which resonates with your customers, radically differentiates you, and is a flywheel for growth. The stories I've told have inspired new messaging, new product innovations, new markets to pursue, and more. Finding that story, harnessing its power, and delivering it so well across all touchpoints that people become customers, and customers become advocates, is how I deliver value to both the market and your bottom line.
I am mission driven.
I’ve spent 30 years telling brand stories, the first half of which was “agency side”, working on large, CPG brands. Then my daughter was born and needed a transplant. She got one, and I was forever changed. When I was able to return to my career, I promised myself that I’d only work on businesses and brands that aligned with my values. I didn’t care what they did -
I cared why they did it. So I’ve spent the last 15 years working to grow smaller brands that had big, meaty missions. I worked to save babies’ lives. I helped connect people to nature and each other. I provided a path to mortgage-paying careers for nontraditional learners. When my work aligns with my purpose and passions, wonderful things can happen.
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Do you have a big, meaty mission and a story you need help telling the world? If so, I’m all in.
Don't just take my word for it.
John Arms
Founder,
VoyageurU
Erica Fayre holds in her possession between her ears an outstanding marketing brain. The difference between status quo and outstanding marketing deliverables is not reliant on software, technology or luck, it is someone who gets it, sees it and knows how to get it done. This is Erica Fayre.
Todd Allard
CMO,
Zenith Education
Erica was a critical leader in our upstart marketing group at Zenith. Her strategic chops were evident as she defined a new brand strategy for Wyotech… she really shone in bringing the brand to life and in creating a multitude of new ideas to strengthen the student experience, end to end. Erica will be an amazing asset to whomever is fortunate enough to hire her next.
Josh Dahmes
CDO,
Rocket 55
Erica ... was always focused on the bottom-line while understanding the bigger picture and how online fit with an overall marketing strategy. Her attention to detail and love of numbers allowed her to pour through analytics and spreadsheets to find pieces of information needed to make informed marketing decisions.
Mike Lawrence
Head of Global Strategy, Onduo
Being a manager within a small firm creates many difficult and challenging obstacles. I am proud to say that I have watched in great respect and admiration as Erica has overcome them all. Her ability to develop business goals, a strategy to achieve those goals and her ability lead a team to achieving those goals is simply astonishing. I have learned so much from Erica and for that I am deeply grateful.