Growth Strategies. Branding. Content. Results.
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ERICA FAYRE:
FRACTIONAL CMO & BRAND STORYTELLER
You need one less hat to wear - right?
Looking to grow your start-up or SMB? Like many in your shoes, you need all the skill sets the big guys need, without the same resources to get them. So you end up wearing a lot of hats.
Like, A LOT of hats.
But you don't scale, and no one is an expert at everything.
And how many hats can one person wear?
Got big dreams for growing your business? I got you.
If you’re looking for marketing support that fits your business, we should talk. I’m a big thinker (and bigger doer!) for smaller businesses. I'm a “been there/done that” fractional marketing director who brings the big-enterprise experience and thinking to the table, then rolls up her sleeves and helps you figure out pragmatic growth strategies to get it done.
And when I say “been there/ done that” – I have. All the acronyms:
• B2C? Check.
• B2B? Check.
• D2C? Check.
• B2B2C? Check.
Plus SEO, PPC, CMS, CRM, SMM, ABM, GA, KPI, CAC, LTV, ROI … the list goes on and on.
Results? I have those, too.
Yep. I’ve launched, rebranded, repositioned and turned things around. I’ve grown businesses from start-up to over $100 million and taken products from concept to commercialization and driving millions in topline revenue. I conceived of and brought an innovative product to market that diversified the brand's portfolio, disrupted an industry, and generated a four-fold increase in revenue resulting in the company’s strategic acquisition and investors’ successful exit. (If a similar outcome is of interest to you, I would love to talk!). Want to see the numbers? Check out my case studies here.





I've created and executed marketing strategies that have driven results for businesses ranging from start-ups to Fortune 500 enterprises, across B2B, B2C and D2C channels, in a diverse range of industries and virtually all media. I have led initiatives within both cross-functional, matrixed organizations as well as with a coalition of boutique agencies and independent contributors. I would love to talk to you about leveraging this experience to help you grow, too.
I move hearts, minds & bottom lines through:
• Strategic Planning
• Creative Strategy
• Branding & Positioning
• Digital Marketing
• Social Media Marketing
• Inbound Marketing
• New Product Planning
• Customer & Market Insights
• Content Strategy & Execution
• Copywriting & Graphic Design
• Customer Journey Mapping & Message Alignment
• Website Creation & Management

Let me help you tell your story.
We can grow something great together.

Ready to grow? Let's talk!
Free initial consultation
